What to look for in a listing presentation

When selling your
home, an agent’s listing presentation is often the deciding factor on which
agent gets the gig. It helps you get a feel for their negotiation expertise,
marketing knowledge, experience and professionalism. Unfortunately, there are
many agents lacking the necessary knowledge and skill to impress an owner.
These agents will do and promise anything to get a listing. The team at Page
& Pearce Real Estate have compiled their tips on what to look for in a
listing presentation to avoid getting caught out.

Can they back up their
claims?

They might be able to talk the talk, but can
they walk the walk? A professional agent can present evidence to back up their
claims, they should be like a barrister proving their case. A portfolio of
recent sales, including examples of what prices were achieved along with
evidence of a superior negotiation ability, are a must. Comprehensive
information relating to their marketing ability and client services should be
brought along to the presentation.

A good agent will also have excellent general
local knowledge, as well as the local property market. An agent that is
familiar with the local scene can effectively assess how your home fares in the
market alongside similar properties in the area.

Check out the real estate agent’s Facebook
page or on their own website their testimonial page – what are their reviews
like? 

What does the reviews say about the agent? 

If there is a lot of happy
clients, you’re likely in capable hands. If there is a lot of unhappy clients
venting their frustration it might be wise to steer clear.

Are they honest?

You’re hoping for $600,000 for your property,
but the agent boasts that he could easily get $670,000+. Does the price sound
too good to be true? It usually is. An honest agent will give you a price based
on thorough research and will be able to demonstrate with evidence why they
have priced it that way. An untrained agent that lacks skill can only impress
and obtain a listing by exaggerating the price. Quite simply some agents lie
to get business.

Do you feel
comfortable?

Selling your home is an emotional journey, so
it’s important to pick an agent who understands that. It’s vital to have an
agent that focuses on your needs. They care about you and what you want. A big
clue is they ask questions about you as well as your home, and then listen to
what you have to say.

What is their work
ethic like?

Did they arrive on time? Were they dressed
well? Did they follow up with you after your appointment? Did they do what they
said they would do?

These are all signs that an agent has respect
for themselves as well as their clients. If they don’t take pride in their
work, it’s highly unlikely they will provide an excellent service when selling.